Improve What You Measure.

Atlas Multi-Trainer 3. An extraordinary fitness tool powered by Atlas Body Sensing – compatible with 1,000+ exercises – crafted from blood, sweat, and data.

Best Activity tracker for precisely quantifying your workout.

Men's Health

Tracks what you’re doing in the gym...whether they’re dead lifts or kettlebell swings.

Bloomberg

Finally, a fitness tracker for the gym rats...

ARS Technica