Start off by telling us about yourself and your journey!
My name is Brandon Carter I was born and raised on the Southside of Chicago - it was a wild hood, to say the least. I graduated from Howard University with a degree in marketing and in my 20's I moved to NYC and modeled + worked multiple jobs. Eventually, I started my own business and now we have over 10 employees and customers all over the world. I know have multiple businesses and do live events and I'm invited to speak at events across the globe about fitness and business development.
How did you get into fitness?
My mom was robbed at gunpoint when I was a kid. She was walking me to school and a guy walking towards us in a big black jacket stopped in front of us and pulled out a pistol. He said, 'Give me your purse bitch!' while pointing his gun at her. Then he pointed it at me and said it again. She gave him her purse then he took it and ran away. I went home and devised a plan with crayons and construction paper on how to become big and strong so I could be better at preventing anything like that from happening again. I guess that's a major part of my fitness origin story. The later part was when I went to an all-white military school where I got teased and picked on a lot. Then I went home for the summer and met and trained with a good personal trainer. The next year I went back to military school and to my surprise not only did they not pick on me but they wanted to hang out and started asking me for advice on how to get like me.
What's your fitness specialty?
Teaching people how to correctly implement a ketogenic diet into their lives in order to help them achieve optimal health. Also, burning fat fast a hell!
What's your preferred style of encouragement?
Shaming. Just kidding. I show people the way and I believe in them and I let them know that.
What would you recommend to someone that is new to the city, or working out, in terms of meeting and connecting with others?
Join a gym and/or a fitness group where they can work on themselves and have the opportunity to meet like-minded people. Go to Central Park in the summertime!
How do you track fitness goals?
I've used small journals to track everything for over a decade. I still use a small notebook to track multiple things like my mood, workout data, water intake and such. I use MyFitnessPal for tracking my macros and keeping them Keto perfect.
How are your favorite workouts structured? By sets and reps? Or Sets and Duration?
I do full body workouts 3-4 times per week and include HIIT at the end of my workouts when I'm really going for it.
Who are your fitness icons/mentors/heroes/inspiration?
Arnold. The Rock. And also, Bill Phillips who wrote 'Body For Life'.
What is your favorite food?
A big ass Ribeye Steak
What is your word for 2019?
What’s your go-to song or artist at the gym?
I prefer podcasts or nothing. I am a musician so music is too distracting for me personally. Plus I time my rests between sets.
What is your greatest achievement and how has it shaped you?
Helping my students succeed with fitness, business, and life. I am fueled by their wins and testimonials. There are too many to list but one of my biggest successes was a guy named Mark Christopher from Texas who lost over 100 lbs and won his wife and life back. She told me she thought she was going to lose him. They were sleeping in separate beds for a while...After he started following my program and doing Keto the weight started to drop and his health was restored.
On the business side of things, as an example - last week I had a client/student break the $12k per month mark in recurring revenue from her clients. I have helped multiple other clients reach a point where they're now making over 5 figures monthly.
If you could master one skill you do not have, what would it be?
What is the best way to check out your work and provide support?
Jump rope for 10-15 minutes
Kettlebell Hip thrusts 4x10-15
Incline dumbbell chest press (superset with
Bent over rows) 4x8-12
Pull-ups (superset with Dips)
Rack pulls 4x6-8
Close grip flat bench 4x8-12
Cable rope curls (drop set 6/6/6 superset with
Tricep Extensions) repeat for 3 rounds
Rope ab curls 3 drop sets 6/6/6
Side rope ab curls 4x10 on each side