Eric White is Lead Designer at Atlas. He is responsible for developing the Atlas brand across various forms of media. At any given moment he could be found storyboarding and designing sections of the mobile app, fine-tuning UX/UI aspects of the wristband firmware, creating final art for package design, or even banging out new T-shirt designs. His background is the creative director for advertising and design with an emphasis in digital over the past 12 years or so. He has created integrated campaigns for numerous clients from beverage brands to online retailers to local newspapers. It’s this variety of experience that helps fulfill the needs of a fast-growing company like Atlas Wearables.