Our Story

March 2014

We launched the Atlas Wristband 2 in March of 2014, raising over $600,000 on Indiegogo. The concept of the Wristband 2 was simple, we sought to bring sports technology to market that could automatically identify exercises, reps, calculate calories burned and evaluate form - and we succeeded. 

With a single on-wrist device, Atlas can track your body on the x-, y- and z-axes. It’s so precise, it can tell the difference between push-ups and triangle push-ups, bicep curls and alternating bicep curls and squats versus deadlifts. Atlas logs your workout with almost zero user action and keeps track of your heart rate so you can see how each movement affects your body. 

You can use that real-time feedback to instantly see your progress and keep track of reps, sets, heart rate and laps swam. Atlas helps you anticipate plateaus and find what makes you stronger, faster.

Atlas can also learn new exercises you teach it. The analytic engine built into Atlas learns your movements, so no matter what movements your workout consists of, Atlas can track them and turn it into data that can help you achieve your goals.

March 2017

Eager to continue improving fitness tracking technology for the masses, we developed and launched another breed of fitness wearable, Atlas Shape. Shape is inspired by simplicity – and is the first 24/7 Fitness Coach. A digital trainer that analyzes your daily activity, sleep, and fitness to give you the best workouts to reach your goal.

Shape digests your daily routine to help you understand what’s working and how your training affects the future you. With every conversation, Shape gets smarter and better at creating bespoke workouts designed to help you reach your goals. 

While you’re working out, Shape speaks to you, helping you improve your form and pushing your intensity. In between workouts, chat with Shape like you text your favorite Personal Trainer. 

Shape is your 24/7 Digital Fitness Coach: with you the whole way to meet your fitness goals.